What Is Bridge City Coffee?
Quick important detail on where we currently are while this is being written – It’s the beginning of April now and my wife and I plan to move from Denver, CO to Greenville, SC sometime around June. Jon is going to do our first pop-up cart at a First Friday event at Textile Hall this week. It's a good bit sooner than we anticipated to actually launch, but we're not complaining! Just have to get ready for it.
I love good coffee. I enjoy the way it tastes and how it wakes me up in the morning. I love how therapeutic it is to make. I love how it makes me think about things in a healthy big picture perspective with the journey each single coffee bean goes through to end up producing my morning fuel (more about this in an upcoming post). In addition to all that, I love the community, massive life or business decisions, and simple relaxation that all occur within the walls of coffee shops.
Through a quick Google search I found 50 independently owned coffee shops just around the downtown Denver area. That number doesn’t include any big chains like Starbucks and Dazbog or places like Dunkin Donuts that serve coffee drinks. So throw in the big chains and you’re easily close to 200 shops. That’s a saturated market to say the least. Out of all those shops there is one like Purple Door Coffee and simply put, Purple Door is one of the biggest reasons I want to create Bridge City Coffee.
I heard Mark, the executive director, speak at a 1 Million Cups meeting. I was fascinated by what they were doing and approached Mark following the meeting. After a lot of conversations and meetings with Mark I’ve been on the board of Purple Door for 6 months now. I still have a hard time not being overwhelmed when I go to the coffee shop or roaster and see the employees doing their jobs. There is a truth that hits me like a ton of bricks every time - I am witnessing each individual employee having their lives renewed while they are gaining applicable life skills and simultaneously learning about their worth and dignity as individuals. It’s not just a job, it’s the restoration of people’s lives. That’s why Jon and I want to build with Bridge City Coffee.
Mission and Structure of Bridge City Coffee
Two of the main differences between Purple Door and Bridge City will be the target demographic of employees and how the business will be structured. Purple Door was born out of Dry Bones, an NP that does amazing relief work for Denver’s homeless youth. They wanted something further down the scale from relief work more into rehabilitation and development, hence where Purple Door was conceived. At Bridge City our goal is to catch people and equip them to succeed before they end up in need of serious relief or deep rehabilitation.
The way Bridge City will be structured is similar to a for-profit B-Corp (Benefit Corporation). We’re still working on honing in the exact percentages, but a percentage of our net profits will be reinvested back into the employee’s communities, some partner organizations, and the farming communities we source our beans from. We’ll call it the community fund. Of the community fund, Jon and I will work with the employees to help them reinvest 50% of the community fund directly back into the communities they are from. 35% will go towards partner organizations around the Greenville area, and 15% will go toward the farming coops and communities we work with. One of the main drivers behind forming as a for-profit entity is to empower the employees with the knowledge that they are earning their own wages and keeping the business afloat through their hard work.
We'll write about the mission, goals, and unique factors of Bridge City in later posts. Part of the beauty of this blog (hopefully) is the dynamic nature of it all during the construction of the company. We may plan for one thing only to learn that it won't work and we have to pivot. Again, that's the terrifying and unique nature of writing something in the thick of it all. So keep following us, we'll make it worth it!